Simply your response to this paragraph: (An excerpt from the Telegraph’s interview with Sir Jonathan Ive)
"It’s the ‘finishing the back of the drawer' - you can argue that people will never see it and it's very hard to, in any rational sense, describe why it's important but it just seems important. It's a way that you demonstrate that you care for the people that you are making these products for. I think we see ourselves as having a civic responsibility to do that. It's important. It's right. It's very hard to explain why.”
Designers & Engineers should work in perfect harmony, understanding each others importance and responsibilities. Let’s face it if a product works perfectly and looks crap or looks amazing and works crap, this is no good design.
If only I had the luxury to insist such levels of ‘finishing the back of the drawer’ that Apple are so famous for. Unfortunately we don’t all have the pleasure of a massive design budget! - Its fun to see stakeholders squirm when I push the issue though!
Being a geek is all about your own personal level of enthusiasm, not how your level of enthusiasm measures up to others. If you like something so much that a casual mention of it makes your whole being light up like a halogen lamp, if hearing a stranger fondly mention your favorite book or piece of design / designer is instant grounds for friendship, if you have ever found yourself bouncing out of your chair because something you learned blew your mind so hard that you physically could not contain yourself — you are a geek.